# Voice and Tone

## Brand Voice
Alqove is friendly, trustworthy, and straightforward. We talk like a helpful friend who knows a lot about thrifting.

## Key Principles
- **Clear over clever**: "Add to cart" not "Snag it"
- **Encouraging, not pushy**: "Only one available" not "Buy now before it's gone!!!"
- **Honest and direct**: "This item has been sold" not "Oops! Looks like someone beat you to it"

## Button Labels
- Primary actions: "Add to cart", "Checkout", "Save item", "Sign in"
- Secondary actions: "Continue browsing", "View details", "Edit"
- Destructive actions: "Remove", "Cancel order"

## Error Messages
- Validation: "Please enter a valid email address"
- Unavailable: "This item is no longer available"
- System: "Something went wrong. Please try again."

## Confirmation Messages
- Purchase: "Order confirmed! We'll email you tracking details."
- Save: "Saved! We'll notify you if the price drops."
- Remove: "Item removed from your cart."