# BuyerKiosk Launch Email Campaign (January 2025)

Email templates for the phased launch of the all-new BuyerKiosk at the conference on January 28, 2025.

## Email Templates

| # | File | Send Date | Audience | Subject Line |
|---|------|-----------|----------|--------------|
| 1 | `01-early-december-teaser.html` | Early December | All | Something Big Is Coming to BuyerKiosk – January 28 |
| 2 | `02-late-december-holiday-sneak-peek.html` | Late December | All | Your Holiday Sneak Peek at the All-New BuyerKiosk |
| 3a | `03a-early-january-prospects.html` | Early January | Prospects | Why the All-New BuyerKiosk Beats ResaleAI |
| 3b | `03b-early-january-customers.html` | Early January | Current Customers | What's New in BuyerKiosk for You |
| 4 | `04-mid-january-countdown.html` | Mid January (~Jan 21) | All | 1 Week to Go: The All-New BuyerKiosk Launches January 28 |
| 5 | `05-launch-day-announcement.html` | January 28 | All | It's Here! The All-New BuyerKiosk Is Now Live |

## Brand Colors (Already Applied)

The following colors from `modern-home.css` have been applied to all templates:

| Color | Hex Value | Usage |
|-------|-----------|-------|
| Primary Dark | `#1a202c` | Headers, footers, dark backgrounds |
| Primary Navy | `#2d3748` | Gradient endpoints, secondary dark |
| Accent Purple | `#7c3aed` | CTAs, buttons, highlights |
| Accent Orange | `#ed8936` | Used sparingly for emphasis |

Additional colors used in templates:
- Holiday green: `#1a472a` (holiday email banner)
- Success green: `#38a169` (checkmarks, positive indicators)
- Warning amber: `#c9a227` (holiday accents)

## Remaining Placeholder Variables

Replace these placeholders before sending:

### Company Info
| Variable | Description |
|----------|-------------|
| `{{COMPANY_ADDRESS}}` | Full company mailing address |

### Conference Details
| Variable | Description |
|----------|-------------|
| `{{BOOTH_NUMBER}}` | Conference booth number |
| `{{CONFERENCE_NAME}}` | Name of the conference |
| `{{CONFERENCE_LOCATION}}` | Conference venue/city |

### URLs
| Variable | Description |
|----------|-------------|
| `{{EVENT_LANDING_PAGE_URL}}` | Landing page for event details |
| `{{TEASER_VIDEO_URL}}` | Link to teaser video |
| `{{DEEP_DIVE_VIDEO_URL}}` | Link to full feature deep-dive video |
| `{{SCHEDULE_DEMO_URL}}` | Link to schedule a demo |
| `{{BOOK_DEMO_URL}}` | Link to book booth demo |
| `{{BOOK_WALKTHROUGH_URL}}` | Link to book personal walkthrough |
| `{{REGISTER_DEMO_URL}}` | Demo registration URL |
| `{{START_TRIAL_URL}}` | Free trial signup URL |
| `{{LOGIN_URL}}` | Customer login URL |
| `{{ADD_TO_CALENDAR_URL}}` | Calendar invite link |
| `{{REFERRAL_URL}}` | Referral program page |
| `{{FEEDBACK_URL}}` | Feedback collection page |
| `{{UNSUBSCRIBE_URL}}` | Email unsubscribe link |
| `{{PREFERENCES_URL}}` | Email preferences page |

### Social Media
| Variable | Description |
|----------|-------------|
| `{{FACEBOOK_URL}}` | Facebook page URL |
| `{{TWITTER_URL}}` | Twitter/X profile URL |
| `{{LINKEDIN_URL}}` | LinkedIn page URL |

## Features Highlighted

Based on the actual `daybook` branch implementation:

### Daily Workbook
- Unified employee dashboard replacing legacy queue view
- Real-time KPIs: sales, buys, labor %, year-over-year comps
- Employee schedule panel with WhenIWork integration and clock-in status
- Collaborative whiteboard for team planning
- Flexible grid layout with resizable panels

### Task List System
- Time-based task lists (opening, midday, closing schedules)
- Progressive disclosure—tasks appear when their scheduled time arrives
- Carryover system showing incomplete tasks from previous lists
- Task comments and completion notes
- Three-state tracking: Not Started, In Progress, Completed

### Notes System
- Notes feed with reactions (likes, hearts) and comments
- Pin important announcements
- Manager-only note visibility option
- Date-controlled visibility (start/end dates)

### Backstock System
- Visual aging indicators (green to red gradient)
- Bulk bin creation and management
- Activity logging with employee attribution
- Category system with custom colors
- On-site/off-site location tracking

### Integrations
- **WhenIWork**: Live schedule display with clock-in status in Workbook
- **QuickBooks**: Automatic accounting sync
- **FiveStars**: Automatic loyalty points

### Seller Marketing (Text Marketing)
- Behavior-triggered automated messages
- Bulk promotional campaigns
- Message templates with variable substitution
- Queue management and statistics

## Design Notes

- **Logo Usage**: Templates use `logo_white.png` for dark backgrounds. Available variants:
  - `logo_white.png` / `logo_white.svg` / `logo_white@0.5x.png`
  - `logo_dark.png` / `logo_dark.svg` / `logo_dark@0.5x.png`
  - `logo_alt.png` / `logo_alt.svg` / `logo_alt@0.5x.png`
- **Mobile Responsive**: All templates use table-based layouts with inline CSS for maximum email client compatibility.
- **Button Sizing**: CTA buttons are sized for easy mobile tapping (minimum 44px touch target).
- **Image Paths**: Logo images reference `https://buyerkiosk.com/images/front/logos/`. Update if hosting elsewhere.

## Testing Checklist

Before sending each email:

- [ ] Replace all placeholder variables (URLs, company address, booth number)
- [ ] Test in major email clients (Gmail, Outlook, Apple Mail, Yahoo)
- [ ] Test on mobile devices
- [ ] Verify all links work correctly
- [ ] Check images load properly
- [ ] Preview in dark mode
- [ ] Send test emails to team members

## Segmentation

- **Emails 1, 2, 4, 5**: Can be sent to entire list
- **Email 3a**: Prospects only (those not currently using BuyerKiosk)
- **Email 3b**: Current customers only